THE PROJECT:

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Here I created a project for the Fashion marketing Award 2021. For this project I had to come up with a concept realised through a marketing plan that shows the value of innovation. 

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I created a concept for a recruitment agency which I made up based on Black minority ethnic backgrounds - a topic Im passionate about, and developed stages and promotional methods required in launching this campaign.

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WHAT WAS IT ABOUT?:

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B.M.E Recruitment (Black Minority Ethnic) is an agency I created which was based on my Major Negotiated Project, which is all about the lack of Black-Nigerians working in the Fashion Industry. The aim of this agency was to get more people with unrecognised talent of a BME background to work in the Fashion Industry. I created a campaign to present the innovation and promotional methods using the 6 P's (People, Price, Promotion, Place, People, Persuasion) to launch my Recruitment Agency. I also developed market research to show my market intelligence, analysis of lifestyle/cultural trends backed up with statistical evidence. 

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This topic is something I'm really passionate about and creating this recruitment agency also made me develop and showcase skills such as: content creating, social media, PR and keeping up with current trends in the market. From this project I was also able to develop my analytical skills for a brand and creating this campaign showcased my management skills. 

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From this campaign I also created a website, which showcases my content creating and marketing skills.